Thursday 9 February 2012

Step Up! Because sometimes the name really matters....

Sometimes I feel a bit... how can I say it? Silly... We try to find a suitable name for our application... Yes! Because marketing is also important in research... in fact, I think that is becoming more and more important... sometimes I think that is even more important than the research itself... but anyway... I drop this ideas off and start to discuss about the name itself.

 So... yes... sometimes I feel a bit weird because we discuss about names before we have our application in a stable version, even before we know that the concept works...

 Yes... it seems obvious sometimes that the concept works... For instance, in our case, most of the people thinks that increasing your awareness is positive! But how you will achieve this goal and whether the people will have enough time to spend on your proposed solution is not so clearly very often.

  Ok... so nobody understands why we look for a name in a so early stage... but it has an explanation... a name can define ideas... can send a message... can explain a concept... for me, a name is like an slogan in an election campaign... Would Obama have won without the slogan "Yes, we can!"? I don't know but it's clear that it had a clear impact on the people.

  So we have been thinking on different names such as:
  1. LYA -> Learning from your activity.
  2. Step Up!
  3. SuP! -> Step Up!
  4. Learnograph
  and other different names that can be representative for our application. But the selected one is:


 And maybe the question now is: What does it means for me?

STEP UP YOUR AWARENESS!

Because we are too worried about achieving goals, getting certificates and so on. Out of the educational context is the same... what really matters is to buy a new car, new house, new phone... but what happens with the process? Maybe if we were more aware about the process... our choices, goals and achievements would change...

And this is what STEP UP! tries to change telling to the students:

STOP! LOOK WHAT THE OTHERS ARE DOING!
ARE YOU IN THE CORRECT PATH?
THINK ABOUT IT!
MAYBE YOU CAN LEARN SOMETHING
MAYBE YOU CAN APPLY WHAT YOU LEARNT

And it is all what means STEP UP! for me. It is a tool for students, a tool for teachers, a tool for users that want to enjoy the process instead to achieve something, because in such process is where we spend more time... The success, the achievement, the goals are ephemeral... but we always keep our learned lessons along our life...

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